List of vouchers & promo codes for Emma Bridgewater April 2021
Emma Bridgewater Shopping Guide
Emma Bridgewater began in 1985, after Emma tried and failed to find a birthday present for her mother. She realized there was a gap in the market for pottery that was beautiful and practical – pottery for a relaxed, colorful, mismatched life.
Today the company is run by Emma and her husband Matthew Rice, and their designs come from both of them. Most of the signature spongeware patterns, and the shape designs, are Emma’s, while Matthew is responsible for their timeless and much-loved black toast print, the cheerfully idiosyncratic Year in the Country range, and their Animals mugs.
The company is a family business, and a lot of their ideas come from Emma and Matthew’s everyday life with their four children. They’re a thoroughly British company too – all their pottery is made in Stoke-on-Trent, the traditional home of British pottery, and they’re proud to be one of the largest employers of potters in the area.
At Emma Bridgewater, they like to make things that make everyday life a little bit nicer – things that are beautiful to look at but also a pleasure to use. Emma and Matthew only design things that they love and want to use at home themselves, which gives their patterns unique warmth that makes them instantly recognizable. Pottery is, and always will be, at the heart of the company, but in recent years they’ve come out of the kitchen and used their patterns on a growing range of other products including glass, tins, picnicware, wallpaper and fabrics from Sanderson, and their own collection of home fragrances, and bath and bodycare.
bySarah Jones, Deal editor
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